This was the beginning of my art career. After a decade touring Italy with my band Gene.Razionale, I moved to London in search of something new. I started out creating digital compositions, just using friends as models. In time, as my skills and style as an artist developed, I started to connect with professional photographers and models who collaborated with me take my art to the next level. Rochelle Haisley was the first to really inject her passion into these projects, which lead to my work being recognized by Kanye West. I was featured in his blog as artist of the month, which at the time was the most visited blog in the world.